
Who Is Amelia?
A very old archetype has awakened, one that signifies discontent, one that has taken the world by storm, starting in Britain, the result of some seriously woke coding in a computer game designed to tell kids what not to think, she’s broken out of the virtual box and into the collective unconscious as a symbol of all that is wrong with modern Britain! Yes, I’m talking about Amelia, everyone’s favourite, purple haired, teen Goth girl. A young maiden who’s proud of her culture, wants the restoration of all of her ancestral rights and an end to the woke tyranny of her nation and is it seems, the harbinger of change.
Ameila, the inadvertent star of the government’s own Pathways propaganda game, represents a teenager who’s lost her innocence and can never get it back in a world where every single day her own government tells her that she’s a second class citizen, that she and everyone else like her bear a dreadful moral stigma from which they can never escape, the original sin of whiteness being the woke equivalent of the Untouchables of India…
I’m always interested from a Jungian point of view when archetypes like this pop up, finding expression in the collective unconscious and are immediately recognised as primeval energies by being seized upon by the masses. Amelia has been around before, she’s been in and out of history since the times of Greece and Rome and started life in our tradition as Kore, the young and beautiful daughter of Zeus and Demeter, an innocent kidnapped and taken to the underworld by her uncle Hades, there she undergoes a transformation, becoming Persephone the queen of the underworld and wife of Hades. Her mother Demeter, the goddess of the harvest, agriculture and vegetation in general is so upset that all of the plants and crops die off bringing with it the trappings of Winter. Persephone is allowed to leave the Underworld each and every year to visit with her mother and to mix with the world of gods and mortals at which point the spring comes, the flowers bloom and a restoration of summer occurs. Persephone, once Kore, and now Amelia, is the goddess of renewal, of cyclical changes, a harbinger of death and renewal that has now found its way into political expression through the government’s own propaganda backfire. The old ways, the rotten ways of woke, foistered upon an unwilling populace in the greatest act of tyranny since the second world war is crumbling, it’s falling apart wherever we look and Amelia is an expression of this, the old ways of meritocracy and fairness for all are coming back and Amelia is the herald of this cultural revolution.
Kore (Greek: Κόρη, literally “the Maiden”) is the earlier, youthful aspect of Persephone in Greek myth. She is best understood as Persephone before her descent into the Underworld.

The “Dark Maiden”
In myth, the Maiden represents innocence and potential, protected from the harshness of the world. Amelia represents the opposite: a young figure already burdened with conflict, judgement, and ideology. She symbolises growing up too fast, having a voice before permission is granted and being judged before being understood. Ruling Cultures, especially the Woke, Social Justice crowd, the Critical Studies mob often struggle with such figures because they challenge neat ideas about authority and development.

In Jungian Terms Amelia is an expression of her maker’s shadow, i.e. the propagandist’s shadow, the opposite of what a woke ideologue thinks a young woman should be, from our point of view she’s all persona, she’s magnetic, scintillating in fact, rebellious in a way that doesn’t destroy, but instead builds and renews, that’s exactly what we expect from the goddess of the Springtime, She’s Persephone and signifies the start of an intense period of national renewal.
It’s important to understand that Meme’s aren’t arguments, they are expressions, a symbolic representation of an archetype, a mental instinct that finds expression in dreams, poetry, creative works and human behaviours, most of which operate unconsciously with a life of their own independent to that of the dreamer, the writer, the talker, the human being who has become the mouthpiece or inadvertent actor for an ancient god found within.
Amelia’s spread isn’t about agreement; it’s about symbolic resistance. People use her image to push back against feeling talked down to, managed, or morally scripted. The meme says, “Your explanation, your pithy philosophy or religion of virtue signalling doesn’t contain me,” making her a symptom, a sign that something unresolved is trying to be seen and by God, is she being seen right now?
Kore, the daughter of Demeter, goddess of fertility and the earth and represents youthful innocence, Springtime vitality and Potential not yet realised. Kore becomes Persephone after being abducted by Hades and descending into the Underworld. This is not just a change of name; it is a psychic transformation. In Jungian terms, Kore is the Maiden archetype, that of pre-sexual or pre-conscious femininity, psychological innocence, untested identity and is representative of a life not yet claimed by fate or suffering making her potential without experience. At this stage like all teens, she is not a complete self, she’s dependent upon her parents, especially her mother Demeter for safety and protection, she represents potential not completeness.
The Descent: From Kore to Persephone
The abduction myth is psychologically crucial, for when Kore descends into the underworld, she encounters death, loss, sexuality, and power, she eats the pomegranate, a symbol of binding knowledge, and this means that she cannot now or ever return to innocence. Thus Kore becomes Persephone, the Queen of the Underworld and at once, a figure of authority, depth and the mediation between the worlds of life & death, the conscious and the unconscious. In Jungian terms Kore dies so that Persephone can be born. This is typical of an archetypal initiation and not a punishment, but instead a difficult period of personal growth that is ultimately rewarding, vitalising and strengthening leading her to completeness.

Eleusinian Mysteries
Kore/Persephone was central to the Eleusinian Mysteries, ancient Greco-Roman initiation rites promising insight into, Death, Renewal and the soul’s continuity, promising a happy afterlife beyond loss in which adherents weren’t told doctrines, instead they were shown symbols, because this truth was considered experiential, not conceptual.